Ogland
Campaign FW23 – "Ogland inspireras av Pella Hedeby"
Two dark blue packages labeled 'OGLAND' are positioned against a rocky outdoor background with moss and small plants.

At the heart of OGLAND, Sweden's leading producer of organic and eco-friendly bedding, I serve as the lead creative. My journey with OGLAND is rich and diverse, spanning Art Direction to Web Design. Each design choice I make is imbued with our brand's commitment to sustainability and quality. From packaging that mirrors our earth-first ethos to a website that weaves our story seamlessly, my role is all about crafting a cohesive and conscious visual narrative.

2021-Present
Stockholm Sweden

Two beige pillows stacked on a wooden foldable stool in front of a wooden door.
Person's hands folding a piece of white and rust-colored satin fabric.
Two beige bath towels hanging on the wall in a minimalist, neutral-toned room.
A neatly made bed with white bedding and four pillows, positioned against a beige wall. To the left, there's a small wooden stool with a cushioned top.
Two pillows with beige silk pillowcases and dark piping, resting on a bed with a wooden headboard.
A woman sitting on the floor against a wooden wall, wearing a white t-shirt and ripped jeans, looking down thoughtfully, with her right hand on her head.
Close-up of a burnt orange fabric with stitched edge and a black tag that reads 'OGLAND'.
Unmade bed with white sheets and multiple white pillows, beside a small wooden stool with folds in the fabric.
Two beige pillows on a wooden bed headboard with warm lighting.
Person folding a beige towel on a surface.
Close-up of a red pillow resting on white bed sheets, with beige pillows in the background.
A neatly made bed with beige satin pillows and matching bedsheets, with some pillows slightly disarranged.
A bed with multiple pillows, including beige, gray, and a copper-colored pillow, against a plain off-white wall with a black wall-mounted light fixture.
Modern bathroom with shower, towel hooks, and a stone sink with a towel draped over it, illuminated by natural light.
A minimalist bedroom with a wooden bed frame, beige bedding, and matching pillows. To the left, a wooden shelving unit. Next to the bed, there is a small foldable stool with a beige fabric top. The walls are plain white.
A bedroom with a bed that has beige pillows and a beige bedspread, adjacent to a wooden shelving unit with empty shelves.
Two white cards with the word "OGLAND" in large black text are placed on the ground among grass, moss, and small plants. One card is larger and tilted, the other smaller and upright.
A bed with black satin sheets and pillowcases, partially unmade, in a room with light-colored walls, a wooden frame, and shelves above the bed.
Close-up of silky fabric in black, beige, pink, and white colors, draped in folds.
Close-up of a neatly made bed with cream-colored satin sheets and matching pillowcases, and a wooden headboard.
Two silk pillows, one beige and the other off-white, placed on a bed next to a wooden Bed Frame.
A neatly made bed with beige satin sheets, pillowcases, and a bedspread, with sunlight casting shadows on the bed.
Person folding a white and rust-colored silk or satin fabric on a wooden rack
A neatly made bed with white pillows and sheets in a minimalist bedroom, featuring a wooden nightstand with a glass of water and a light-colored wall.
A woman in a beige cardigan making a bed, placing large white pillowcases on pillows. 
Ogland
Shade Collection / FW22
Cover of a bedding advertisement featuring a dark-skinned man sitting on a bed with blue and white sheets and pillows, with large white text that reads 'OGLAND' and smaller text that says 'Sustainable luxury bedding' and 'Shade Collection Organic Cotton.'

In the fall of 2022, I had the distinct pleasure of crafting the aesthetic direction for the Ogland Shade Collection. With an aim to resonate with a vibrant and younger demographic, we strived for a look that was fresh, contemporary, and invigorating. It was a journey of blending modern trends with timeless styles, ensuring that the collection not only appealed to its intended audience but also stood out as a beacon of innovative design.

Upside-down view of crumpled bedsheets and pillows on a bed with a dark headboard, with blankets of various colors and a pink upholstered bedframe in the background.
A person lying on their side in bed, looking at a device in their hands, illuminated by faint blue light.
Hospital bed with white sheets, pillow, and a corner of a white curtain or medical equipment in a clinical setting.
A man lying on a bed, looking at the camera with a serious expression, resting on one arm, with a white pillow and dark bedding.
A man with short black hair and dark skin lying on a bed, resting his head on a pink pillow, in a room with light blue walls.
Two children lying on a bed with pink and blue bedding, looking up at the camera.
Close-up of a young man with dark skin lying in bed, looking under a blanket with a serious expression.
A young man stands on a bed surrounded by disheveled sheets and pillows, with sheets suspended in the air around him in a surreal scene with blue lighting.
Young man lying on a dark bed, wearing beige and navy sleepwear, looking at the camera with a calm expression, with his hand resting on his chest, in a dimly lit room.
A person with blond hair facing away, sitting in a room with white beds and bedding, a cluster of white bedsheets hung behind them, and a pink headboard on one of the beds.
A young man with short black hair sitting on a bed, looking at the camera with a neutral expression, in a softly lit room with white bedding and pillows.
A person lying on a bed with black sheets, wearing a white tank top and dark shorts, looking at the camera with crossed arms.
A man lying in bed, resting his head on a pillow, with a neutral expression in a minimalist white room.
Clean white bedsheets on a bed with a person wearing pink gloves adjusting the sheets.
A shirtless man sitting on a bed with blue lighting, surrounded by disorganized pillows and a hanging bed with more pillows. 
Ogland
Campaign / SS21
A woman in a white long-sleeve top and shorts sitting on a bed outdoors with a black backdrop behind her, and greenery and cloudy sky in the background.

I was entrusted with the creative helm for the Ogland Campaign SS21. Delving deep into contemporary aesthetics, my vision was to encapsulate the spirit of the season while staying true to Ogland's heritage. The result was a harmonious blend of innovation and tradition, capturing the essence of spring and summer vibes. Crafting this look and feel was an enriching experience, setting the tone for a collection that would resonate and inspire.

2021
Stockholm, Sweden

A woman in a white dress floating on her back in dark water with her head tilted back and eyes closed.
A woman lying on a white sheet on the grass, holding a red flower near her face, with other red flowers and grass around her.
A woman in a white dress appears to be floating or flying outdoors with a blue sky and trees in the background.
Close-up of a person with wet hair, wearing a white, loose, flowing garment, holding their head with their right hand against a background of blue sky and clouds.
A woman relaxing outdoors, lying on a wooden surface, wearing a black swimsuit.
A woman in a black swimsuit is watering a plant outdoors near a lake with trees and cloudy sky in the background.
A person taking a shower outside with water splashing on their face and arm, with blurred trees and sky in the background.
Hands holding crumpled white bedsheet.
Four peaches resting on white fabric with soft lighting.
A bed with white bedding and pillows is set up outdoors on a grassy area near a lake with trees in the background.
Young woman smiling and stretching outdoors on a bed with pillows, by a lake under a cloudy sky.
A young woman with brown hair and blue eyes lying on white pillows outdoors on a grassy lawn near a body of water, wearing a crochet top and looking at the camera.
A young woman with wet hair and blue eyes near a body of water, dressed in a white one-shoulder knit top and white bottom, with a scenic lake and hills in the background.
A young woman with brown hair lying on a bed, resting her head on a white pillow and looking at the camera. She is wearing a black sleeveless top and black shorts. The bed has white sheets, and the background features a wooden wall.
A woman lying on a bed, touching her neck with her hand, wearing a black bra and black shorts, resting on beige and white sheets.
A person lying on a bed of white sheets outdoors, holding a red flower, with other small flowers on the sheets.
A woman lying on a bed with beige sheets and pillows, smiling, with one leg raised.
A woman sitting on a bed with beige sheets, dressed in a beige nightgown, gazing at the camera with her head resting on her arm.
Close-up of a woman lying on beige satin sheets, wearing beige lingerie.
A woman with short brown hair resting on a bed, looking at the camera, bathed in natural light.
A woman lying on a bed with her eyes closed, resting her arm on her forehead and holding a pillow. The bed has white sheets and a brown satin duvet, in a room with wooden flooring and a dark wall.
A young woman is leaning against a pink textured wall in a room, posing for a photo being taken by a camera on a tripod.

Odalisque Magazine

Silhouette of a person walking in a dimly lit corridor with a bright light source at the end, creating a backlit effect.
Person wearing a patterned shell jacket and hood, with large sunglasses, against a plain white background.

Kimchii

J.Lindeberg