Sjöman Partners
Branding 2024At the core of Sjöman & Partners, a boutique law firm with a sharp focus on innovation and strategic communication, I serve as Art Director. My role blends visual storytelling with brand strategy, shaping everything from visual identity and campaign direction to digital presence. A significant part of my creative process involves working with Generative AI and large language models (LLMs), which I integrate to explore new concepts, streamline workflows, and push the boundaries of design thinking. From refined print materials to dynamic web experiences, every touchpoint is crafted to reflect the firm’s modern, intelligent, and detail-driven ethos.
2024-Present
Stockholm, Sweden
Sjöman Partners
Packaging 2025I led the design of a new kind of packaging that transcended its functional purpose to become a curated interior detail. The ambition was to establish a distinct design language that set us apart, not through excess, but through precision, materiality, and intent. Every decision, from structural form to tactile finish, was made to ensure the packaging felt like a natural extension of our brand values: refined, intelligent, and quietly confident. The process involved extensive prototyping, close collaboration with suppliers, and a sharp focus on how the object would live in our clients’ homes. The result was a piece our clients proudly displayed on coffee tables, shelves, and desks, turning the packaging into a lasting part of the experience.
2025
Stockholm, Sweden
Sjöman Partners
Summer Campaign 2025For this summer campaign at Sjöman & Partners, I set out to explore what it would look like if our office existed outdoors, placed in the heart of Swedish summer landscapes. Using a hybrid method of 3D and generative AI, I created a series of visual narratives where our identity could unfold in settings far from the traditional workplace.
This was not just about aesthetics. The process required a careful balance between the artificial and the organic, where each environment and object was crafted to feel both dreamlike and believable. AI allowed for rapid exploration of concepts and moods, while 3D modeling ensured precision in materials, lighting, and composition.
The result was a campaign that gave our visual language new space to breathe. Each image offered a moment of calm, structure, and presence, capturing the pace of summer while staying true to the refined and thoughtful identity of the firm.
2025
Stockholm, Sweden
