Adam — Kaiser
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The Rethink Button

The Rethink Button

The New York Times

Awards

The One Club: Young Ones 2019 Merit


Challenge
The New York Times wants to create awareness regarding the importance of news literacy.

Insight
Tweets containing incorrect statements and opinions are 70% more likely to be retweeted.

Solution
The New York Times adds a new feature on Twitter; allowing users to easily challenge and question posted statements.

 

SOCIAL — ONLINE


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PRINT


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OUT OF HOME


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